Every great marketplace begins with an ambitious goal—disrupt an industry, simplify access, connect fragmented supply and demand. But unless that goal is anchored in measurable outcomes, it’s just a dream.
Ask yourself:
What does success look like in 12, 24, or 36 months?
How will we know we’re winning?
Tie your vision to key performance indicators (KPIs) like:
Gross Merchandise Volume (GMV)
Customer acquisition cost (CAC)
Lifetime value (LTV)
Take rate
Liquidity (e.g. time to match buyer/seller)